"Reach higher, make an impact."

Not only is this the mission statement for the Niagara X-Men, it is also a mission statement for life.

Gino Arcaro has made a positive impact on countless athletes during his unique professional and football coaching career, one that has spanned more than three decades. He is an ex-police officer, college law enforcement professor, current Head Coach of the X-Men, and best selling textbook author. Additionally, Gino has strength-trained for 40 years. He trains now at X Fitness, his 24-hour gym located in Welland Ontario.

Arcaro shares his life-altering insights on how to "make an impact" in his Culture Shock books series. All three books are based on the true story of the X-Men, the only Canadian collegiate football team that competes exclusively in the United States. The books chronicle the David vs. Goliath plight of the Canadians as they battle the Americans on their home turf, in their football "culture."

For football coaches, Gino has written the SWAT offense & defense coaching systems. These are the systems used by the X-Men - systems that work for any coach facing the challenges of limited players, limited funds and limited coaches.

First Set, Gino's strength training book teaches players and coaches how to connect "sets" to "mind-set." Mental and physical strength are connected.

Through his non-fiction novels and football/strength books, Gino entertains and inspires, teaches the X-Men system and ties together the mental and physical aspects of the game.
Buy the technical books to learn Coach Arcaro's no-playbook, limitless SWAT offense and defense systems.
Buy the Culture Shock series to enjoy a true story with life-altering lessons, or as one reviewer called them, "transformational."